Pub. 11 2012-2013 Issue 3

N E W J E R S E Y C O A L I T I O N O F A U T O M O T I V E R E T A I L E R S 15 new jersey auto retailer W W W . N J C A R . O R G RIVERSIDE AUDI ~ INTERCAR PORSCHE AUDI VW ~ W & S JESS JONES AUDI HANDY VOLKSWAGEN ~ METROPOLITAN VW ~ PAUL MILLER LAND ROVER WAYNE BMW-MAZDA ~ WORLD DODGE ~ WINFIELD MOTORS DODGE MAPLEWOOD DODGE ~ SUBURBAN DODGE ~ AUTOFAIR CHRYSLER- PLYMOUTH, DODGE ~ NORTH HUDSON DODGE ~ ROYAL MOTORS DODGE CASLER DODGE ~ MICHAEL DODGE ~ SOUTH RIVER DODGE MT. HOLLY DODGE ~ BRICK CHURCH BUICK, GMC ~ FISHER NISSAN BUTLER NISSAN ~ BERGENFIELD NISSAN ~ EAST COAST NISSAN ELMWOOD PARK SUZUKI ~ LYNNES INFINITI ~ PARK AVENUE INFINITI DELUXE SALES AND SERVICE ~ BOB CIASULLI HYUNDAI FLEMINGTON HYUNDAI ~ HIGHPOINT CHEVROLET HYUNDAI HASBROUCK HEIGHTS CHEVROLET ~ WESTWOOD CHEVROLET H&S CHEVROLET ~ PHILLIPS CHEVROLET ~ MEADOWLANDSTOYOTAMAZDA CONDIT TOYOTA-FORD ~ STADIUM AUTO MALL FORD- CHRYSLER JEEP ~ TOWNE CHRYSLER JEEP ~ ELMWOOD FORD THE NEW MENDHAM FORD ~ KNECHEL FORD ~ CENTER FORD JEEP HONDA OF ESSEX ~ MONTCLAIR BLOOMFIELD FORD ~ TRADE ZONE SPORTS AND SPECIALTY CARS (SAAB) ~ O’BRIEN NISSAN D EALERSHIP B ROKERAGE ~ B USINESS V ALUATIONS ~ S INCE 1989 MORE DEALERSHIPS SOLD THAN ANY OTHER AUTOMOBILE DEALERSHIP BROKER IN NEW JERSEY N . J . D E A L E R S H I P S S O L D CONFIDENTIALITY ASSURED • LISTINGS NEEDED Dan Murphy: dan@dtmurphy.com 973.748.0093 www.dtmurphy.com dealer innovation A driving force for more than 50 years. Key AutoFinance is part of KeyCorp, one of the largest bank-holding companies in the United States. We’ve helped auto dealers succeed by providing competitive terms on inventory financing, plus other growth-oriented solutions. Learn more about how we can help you succeed in today’s competitive market. go to key.com/kafdealer call David Stevenson, 610-212-4276 Credit products are subject to credit approval. ©2010 KeyCorp. KeyBank is Member FDIC. Key.com is a federally registered service mark of KeyCorp. ADL1236 search engines (Google, Yahoo, Bing, etc.) that are often the first place consumers go in search of information? Do you have an ac- tive Facebook and Twitter account that keeps potential customers engaged? Does your dealership have a Mobile App that can push out information to those individuals who have expressed inter- est, since many people are rarely very far from their cell phones? It is still critical that your salespeople and other staff be fully prepared to help buyers in face-to-face meetings on the dealership floor. But to compete in the 21st century, dealership owners and their employees need to provide information to their existing and potential new customers when they want it (virtually on-demand) and where they want it (email, texts, phone calls, social media, snail mail, etc.). Dealers must also identify the appropriate time and place to attempt and close a sale. For instance, contact with existing and potential customers through social media should be informative, entertaining and constant. Try to push for a sale through social media will often push your followers away. In this issue of New Jersey Auto Retailer , you will find a variety of stories that look at the history of auto e-tailing, what some dealerships are doing now AND what may be coming in the not-too-distant future. Doing business in today’s multi-cultural society often requires the ability to speak more than one language. Who could have predicted that dealership owners and their em- ployees would one day need to be fluent in the language of ones and zeros?