Pub. 13 2014-2015 Issue 2

N E W J E R S E Y C O A L I T I O N O F A U T O M O T I V E R E T A I L E R S I S S U E N O . 3 , 2 0 1 4 24 new jersey auto retailer NJ CAR Phone Program Is One-Stop-Shop For All Your Telecommunication Needs BY JENNY WARD, NJ CAR TELECOM MANAGER Phone and Internet communication are the lifelineof everydealership. It is critical that dealerships have reliable telecommunication systems and services inorder to interact with their existing and potential customers. NJ CAR, through its partnerships with various product and service providers, offersmembers local, long distance, Internet and toll-free services, as well as phone systems and the latest telecommunications products. For instance, some dealers have beenmigrating toVoice over Internet Phone (VoIP) systems, which offer many benefits compared to traditional phone systems. NJ CAR’s partnership with Princeton Hosted Solutions, LLC, a New Jersey-based VoIP provider, brings this cutting edge technology to dealers at a very competitive rate. With VoIP, calls to your dealership will ring on both your desk phone and mobile phone. Your employees can also receive emails or text messages when a voicemail is left for them. NJ CAR’s partnerships benefit dealers, the Coalition itself as well as the vendors. Dealerswinwith access to best-in-class service providers with terms and conditions much better than a dealer would be able to achieve on their own. The Coalition wins because it generates non- dues revenue (in the form of commissions on member participation) that canbeutilized toadvanceNJCAR’s advocacyonbehalf of dealers. And, finally, vendors win, because they gain access to theNew Jersey dealership market, with NJ CAR assisting with marketing efforts. Dealers are encouraged to speak with NJ CAR staff who can put them in contact with vendors and receive a no-cost, no-obligation analysis of your dealership’s current telecommunications spending. Inmany cases, the NJ CAR program can offer dealers better services and products, while also cutting the dealership’s telecommunication expenses. Jenny Ward can be reached at 609.883.5056, x349 or jward@njcar.org .