Pub. 18 2019-2020 Issue 1

N E W J E R S E Y C O A L I T I O N O F A U T O M O T I V E R E T A I L E R S I S S U E N O . 2 , 2 0 1 9 8 new jersey auto retailer NADA Director’s MESSAGE | BY RICHARD A. DESILVA, SR. Registration Now Open for NADA Show 2020 in Las Vegas The NADA Show returns to Las Vegas on Valentine’s Day week- end, February 14-17, 2020 and attendee registration and hotel reservations are NOW OPEN! NADA Show 2020 will deliver the latest news, innovations and trends in the auto- motive industry, along with the informa- tion and solutions that will drive attendees and their dealerships toward success. The best hotel selections fill up quickly, so don’t delay. Register before September 13, 2019 to save $100 off the on-site price with Early Bird pricing! The NADA Show features four days of member-fo- cused programming, including: Educational Workshops More than 100 industry workshops will be available, including NADA’s popular Dis- tinguished Speaker Series and a preview of the highly-successful NADA Professional Series for managers. NADA Academy instructors and other industry-leading experts will provide tools all attendees need to build and improve all areas of their dealership—Leadership, Fixed Operations, Human Capital, Legal and Regulatory, Marketing and Variable Operations. And next year’s event will feature a new Digital super track, which will contain workshops specifically designed to max- imize every dealership’s digital presence with the latest innovations in automotive digital marketing. NADA Expo 2020 NADA Expo is the auto industry’s pre- mier marketplace, with more than 500 companies offering thousands of prod- ucts, solutions and services in one place. Whether dealers and their managers are looking to engage with current provid- ers or shop for new suppliers, exhibitors from both Fortune 500 companies and start-ups will be on hand to offer new and exciting ways to boost the dealership’s bottom line. The 2020 Expo will feature a new First-time Exhibitors Showroom, where new vendors and technologies will be offered together in a special area. Networking and Connections Attendees are presented with opportuni- ties to learn the latest changes happening within their franchise(s) and talk directly to automakers about any concerns at the 2020 Franchise Meetings. Learn more and register today at www.nadashow.org . Dealer Data and Related Digital Issues are High Priority for NADA 2019 NADA Chairman Charlie Gilchrist recently published a column that dis- cussed the importance of protecting deal- er (and consumer) information. Below is a condensed version of Charlie’s column. The volume of information generated and stored has exploded, and that information is more sensitive and more valuable than ever. It’s no longer just the dealer generat- ing this information; “big data” companies and data brokers hold vast amounts of data. At the same time, the number of third parties with whom a dealer must share information has also increased. The collection, storage, use and sharing of this information raises many complicated legal, regulatory and business issues for dealers, including: • How can data be shared securely? • What information should be shared and how does a dealer ensure it’s not being misused? • Who has the right to control the inte- gration, the dealer or the vendor? • Are dealer systems secure, and are they ready for integration with the vehicle? • What information can an OEM require a dealer to share? • What “telematics” and other infor- mation is your manufacturer sharing with you? • How can dealers and OEMs share information while meeting their legal requirements? At the same time, dealers must meet long-standing federal privacy obligations while understanding the implications of any new State or federal laws that could potentially impact the auto retail industry. Dealers must meet these technical and legal challenges head-on. Dealers should know that this issue is a top priority at NADA. For many years, NADA has worked closely with regulators, manufacturers, dealer vendors and others to ensure that dealers have the tools they need to comply with all applicable laws and are ready for the technical, cybersecurity, and data challenges in the future. Dealers play a pivotal role as well. Prior- itize data security at your store. Double down on compliance efforts. Talk to your manufacturer about these issues and let them know how important they are to you and your business. Work with your vendors to ensure you know and under- stand how your customer information is handled and shared. Remind your em- ployees how important it is that this infor- mation is treated with the utmost care. The data dealerships maintain is at the heart of the customer relationship. Dealers are facing challenges, but NADA stands ready to provide dealers with cutting-edge technology and privacy protections.