Pub. 19 2020-2021 Issue 1

N E W J E R S E Y C O A L I T I O N O F A U T O M O T I V E R E T A I L E R S S P E C I A L E D I T I O N , 2 0 2 0 26 new jersey auto retailer Although the U.S. economic climate is now far different ( and far worse ) than anyone expected at the beginning of the year, the abil- ity to pivot and adjust to the current situation has never been more critical. Restrictions to prevent the spread of COVID-19 are loosen- ing up in the U.S., but the crisis is still fluid. If states see an increase in diagnosed cases, then the country could go back to shutdowns across the continental U.S. In the fall, experts are warning people to expect a second wave of disease. Although scientists are working hard to create a vaccine, no one knows when ( or if ) they will succeed. Early results are promising, which is good news, but you have a dealership to run, and you can’t afford to wait for the scientists. The first goal is to survive. If you can accomplish that much, what can you do to maximize your efforts so your dealership can be as profitable as possible? NADA has launched a Coronavirus Hub at nada.org/coronavirus to help dealers. Instead of in-person training, NADA has also offered a series of Dealership Lifeline Webinars. A webinar about how to create a plan to reopen your dealership took place on May 15, 2020. ( To access the webinar, visit nada. org/comprehensive-planning-for-re-opening-form/. ) The webinar was taught by Ian Grace, Senior Manager, Partner Performance, who works at automotiveMastermind. When times are good, paying attention to maximizing your resources may not matter. You may not need to care about what you missed as long as you still have plenty of sales taking place. But that is not the current market. As Ian Grace pointed out, now is the time to make sure you don’t miss any oppor- tunity to make money, because those missed opportunities will determine whether you can stay in business. Do not neglect them. You may have furloughed staff. Going for- ward, you are going to need enough staff so that each department can work efficiently, but you might want to consider staggering shifts. Be sure that whatever you do is compliant with health recommendations. As you work to motivate your team, you will want to make sure that all employees are doing the same things: • Practicing social distancing • Wearing masks and ( in some cases ) gloves • Not shaking hands with potential customers • Rearranging work areas to allow more room than was allowed previously Back to Business: Recovering From COVID-19 A NADA Dealership Lifeline Webinar