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James B. Appleton President
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- Business publications are rated the first choice for staying in touch with what’s going on in their sector by 61% of decision makers.
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- A recent Nielsen Catalina study shows an average ROI of $7.81 for every $1.00 spent on print ads. Almost half of those surveyed preferred to look at an ad in print, and only 1 in 10 preferred to see that same ad in a digital version. And no one wanted to see it in an app.
- Print is tangible, it’s engaging, it’s readable, but most of all… it works!
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