OFFICIAL PUBLICATION OF THE NEW JERSEY COALITION OF AUTOMOTIVE RETAILERS

2025 Pub. 24 Issue 3

How Informativ Improves Dealer Relationships With Customers

How Informativ Improves Dealer Relationships With Customers; Two Polaroid photos show three people smiling and discussing in a car dealership. A salesman gestures towards vehicles, creating a friendly atmosphere.

Informativ has proudly been working with NJ CAR for the last seven years to provide dealers with a top-notch compliance enforcement platform. Informativ provides dealers with proactive “guardrails and controls” throughout the sales process that enforce the dealer’s policies as well as state and federal regulations regarding privacy, credit, fraud, and many other critical requirements.

The result is the elimination of the liability gap that exists in every showroom between “what your policies state” and “what actually happens” every day. The busier the day, the larger the gap and the larger the liability.

Informativ’s unique platform provides the industry’s only proactive enforcement engine that STOPS staff misbehavior before it happens, eliminating the current approach of trying to fix issues after the fact.

Some of the proven benefits to dealers include:

  • Multi-layered fraud prevention that stops ID and synthetic fraud, including real-time confirmation and notifications when fraud is found on in-store and remote deals. Other benefits include the elimination of fraudulent IDs, synthetic fraud, and the validation of phone device (SIM card) ownership both in the showroom and remotely.
  • Secure remote deliveries by eliminating many of the associated risks.
  • Tech-enforced elimination of “policy evaporation.” The less training your staff gets or the busier you get, the greater the risk of inconsistent, non-compliant processes.
  • Tech-enforced elimination of “process breakdown.” The law requires “consistent patterns and practices” regardless of showroom traffic volume. Compliance isn’t optional! Three factors that have a direct impact on process breakdown: 
    • Training is temporary.
    • Turnover is a fact of life.
    • Programs, such as Informativ, are effective.
  • Elimination of private information on staff personal devices, which would directly violate your Privacy Statement. Fines for violations of this type exceed $53,000 per incident. Informativ’s platform digitally collects, creates, and controls all customer information, ensuring your dealership maintains security, control, transparency, and protection of this information.
  • Digital collection and creation of sales documentation. Informativ eliminates paperwork containing private information in common areas of your dealership to protect your dealership from violating its Privacy Statement, which carries the same financial liability.
  • Automatic, real-time dead deal retention. Informativ’s digital showroom completely automates the retention of dead deal jackets and the administrative burden associated with finding, collecting, and controlling them for five years.
  • Elimination of unauthorized access to private information. There are numerous examples of improper manipulation of income and employment on credit applications, which put dealers at risk of government fines and lawsuits. A recent case resulted in a settlement in the $20 million range.
  • Reduction in compliance burden of up to 80% with respect to Fair Credit Reporting Act (FCRA) consent, dead deals, red flags, and private information in the showroom.
  • Controlled credit costs with the industry’s only fixed, flat-rate, and controlled credit report expenses.
  • Elimination of kicked deals, providing a significant improvement in customer-related issues.
  • An integrated, transparent platform that speeds up the sales process, eliminates fraud, reduces customer friction, and drives sales.

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